Tuesday, June 23, 2009

Demographic Environment.

Demography: The study of population characteristics like size, density, location, gender composition, age structure, occupation and religion.
Demography statistics helps companies to develop their products in better way. These statistics are also used in developing proper supply chain, communicating product information and changing the product attributes. Demographic environment is analyzed on the basis of the following factors.

1. Age structure of the population
2. Marital status of the population
3. Geographic distribution of the population
4. Education level
5. Migration
6. Occupation.

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