example

For example, HUL launched ‘pepsodent kids’ for small children.
b) Gender: Gender segmentation has long been applied in clothing, hairstyling, cosmetics and magazines. For example, Emami segmented its personal care business on the basis of gender. For women, it is having Emami naturally fair, and for men it is fair and handsome.
c) Income: Income segmentation is a longstanding practice in such product and service categories as automobiles, clothing, cosmetics and travel. However, income does not always predict the best customers for a given product.
For example, Baja Auto limited, a leading automobile company, different bikes for different commuters. For entry level (less than Rs35000) it is Bajaj CT 100, for mid segment (greater than Rs35000 but less than Rs60000) it is pulsar and for the upper segment greater than Rs
60000 Avenger and Eliminator is positioned.